Natsu Yoshizawa finds herself abruptly transferred to product development at the bedding manufacturer where she works, and then given a coveted spot on the team designing a bed aimed at newlyweds. Spearheading the project is Moriba, a man from Natsu's hiring group who's since become a powerhouse at the company, and almost as soon as she arrives he proposes to her out of the blue...!! Well, not exactly. It turns out he just wanted to "play house," temporarily pretending to be a married couple, in order to better understand their target customers' mindset. Natsu reluctantly accepts, since after all it's just research for work, but when Moriba proceeds to treat her just like an actual wife she starts wondering if she's in over her head. He even puts on a morning pillow-talk act, whispering about how adorable she was last night as if something had actually happened between them...?! Now, hold on just a second! This really isn't what it looks like...! (Not yet, anyway.)

Unpopular manga artist Rikka is troubled by the fact that she can't draw an attractive man to save her life -- or her livelihood. This is rooted in a childhood trauma that resulted in her developing a fear of men. "I seriously need to get a series picked up...!" With her career as a cartoonist hanging by a thread, she decides to take kickboxing lessons in order to get back a life where she doesn't fear the opposite sex. While learning how to fight from Goromaru, her coach at the gym, she is touched by his awkward but sincere kindness, and falls for him hard, but....?!

Iroha has stayed single all 23 years of her life. Her mother, who single-handedly raised her and gave her the life she has, has arranged a marriage interview. As a dutiful daughter, she agrees to attend. But before her life as she knows it is changed completely, she secretly plans out a final act of defiance. For her plan to be realized, she needs an accomplice. And thus, she makes a proposition to Kashiwagi, the best-looking guy at her workplace. Met with blunt refusal, Iroha initially becomes dejected. Then... not a moment too soon, Kashiwagi changes his mind and ends up agreeing to her plan. His request in exchange? To enter a contract relationship with him and become his "girlfriend" for the time being!

Akane is driven to despair in her life of poverty, and Reika is sick of being confined by her family. These two look-a-likes decide to switch places! Akane finds herself in a huge mansion surrounded by Reika's doting husband who has a mother complex, and his younger brothers who have their own agendas. Reika befriends a photographer called Kumada, and ends up approaching him with a need…?! This is a story of these two beauties, love and desire, and their lust for the impossible!

She's the young, genius scholar of love. The goddess who scientizes love and can solve all of your love problems. To all the men out there not popular enough, not bright enough or who don't have the chance to meet women - Don't give up! For all those little lambs out there lost in love, introducing the ultimate love counseling comic!